Branding | Art Direction | Website UX/UI
'The Name in Aluminium'
TC Aluminium is a leading supplier of aluminum products including extrusions, sheets, coils, and custom solutions. Their products and services serve industries such as building & construction, precision engineering, marine & offshore, oil & gas, aerospace, sustainable energy, green building, and the arts. With a global presence in Australia, Bangladesh, China, and Maldives, they have grown to be a well-respected brand in their industry.
Our task was to revamp their branding, digitalize their business, and create a modern, innovative visual style. This involved updating their brand identity, stationery design, uniform, and website, as well as creating a custom online catalogue for quick customer enquiries. The improvements resulted in significant boosts to the team’s efficiency and productivity, and customers were highly satisfied with the launch of the new site.
3 Main Features/Solutions
1. Organising Information Architecture
2. Intuitive Search Function
3. Clear Specification Indication
Supporting collaterals in line with branding – Corporate Catalogue, Art Direction, Corporate Uniform, Ez-link Card