Perk by Kate Red Packet Design – Inner Beauty

Packaging | Art Direction | Graphic Design

When it comes to designing intimate wear, the brand prioritizes refined and intricate detailing, while ensuring that style and comfort are also paramount. The concept behind the designs focuses on accentuating a woman’s inner beauty through the use of intricate details.

The design of this red packet for Chinese New Year celebrations exemplifies this concept by featuring a surprise floral element on the inside, while the exterior features a subtle yet sophisticated oriental pattern through the use of blind UV embossing. This mirrors how a woman’s inner beauty shines through from the inside out.