Inner Beauty – Red Packet Design
When it comes to designing intimatewear, the brand focus is about refined and intricate detailing, yet style and comfort are also priority. The concept here hence emphasises on what lingerie does for many women – accentuate our physical inner beauty. The design of this red packet (a gift token of good luck and fortune during the Chinese New Year festivities) plays with having the surprise floral element on the inside, while using blind UV embossing of the oriental pattern on the exterior to reflect subtle yet sophisticated beauty. Much like how women's inner beauty shines through from inside out.
Graphic Design, Packaging, Print Design
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